Professional Experience

Reddoorz | Oct 23 - Dec 23

Successfully onboarded 3 new hotel partners in Southern Sumatra while initiating negotiations for 4 additional hotels outside the region.
Implemented a robust digital advertising strategy using targeted email campaigns and WhatsApp blasts, significantly increasing owner interest and inquiries.
Achieved measurable growth in GMV by providing strategic consultations to hotel owners and improving operational efficiency.
Adapted quickly to RedDoorz's fast-paced environment, delivering impactful results within a short tenure while transitioning to focus on political aspirations.

Shopee | Nov 21 - Dec 22

Planned, controlled, and coordinated sales and marketing efforts to meet and exceed sales targets in Southern Sumatra (Palembang-Lampung).
Analyzed and developed marketing strategies that significantly increased customer base and service uptake.
Navigated organizational restructuring due to international geopolitical challenges, contributing to team resilience amidst divisional changes.

Lummo Shop | Sep 21 - Nov 21

Drove market penetration by acquiring high-end merchant portfolios and implementing product positioning strategies.
Fostered sales organization growth across South Sumatra, increasing client awareness and driving profitability.

Fiberstar | Mar 21 - Sep 21

Designed and executed marketing strategies to boost subscriber numbers and service adoption.
Elevated brand positioning and client engagement, enhancing market share and profitability.

Whizupp Indonesia | Aug 20 - Nov 20

Spearheaded brand growth initiatives for "Kecap Sedap" by managing advertisement scripting, talent sourcing, and digital marketing.
Developed and presented creative strategies that significantly enhanced brand recognition and market penetration.

GOJEK Indonesia | Jan 20 - Jul 20

Earned "Best Achievement" in Sumatra (September 2020) for surpassing sales targets and strategic market positioning.
Managed mid-to-high merchant portfolios, driving awareness and profitability in Palembang.

GOJEK Indonesia | Jan 19 - Dec 20

Secured top performance awards for acquiring numerous GoFood partners across Sumatra.

Indosat Ooredoo | 2017 - 2018

Oversaw 36 sales teams and 7 merchandising teams, enhancing brand awareness through impactful events and strategic campaigns.
Efficiently managed a marketing budget of IDR 5–20 million monthly, achieving significant ROI.

BRI Life | 2016 - 2017

Delivered personalized financial solutions across multiple locations, including Sarolangun (Jambi) and Prabumulih (South Sumatra).
Exceeded sales targets by fostering strong client relationships and leveraging bancassurance strategies.

PT. Fatriyal Member | 2010 - 2012

Initiated a career in financial brokerage, balancing professional responsibilities with academic commitments.